A consolidated view of every LinkedIn and Meta campaign from launch through June 19 — spend, reach, traffic, and leads.
The approved budget, spend to date, and the results that spend produced. Every figure on this page reflects the date range and platform filters above.
The five headline numbers for the selected period. The small arrow under each shows the change versus the period right before it.
Three similar metrics: Impressions = total times an ad appeared on a screen · Reach = how many different people that was · Website visits = clicks that landed on the site. (Impressions are always higher than reach, because one person can see an ad several times.)
Total spend split by platform, then by individual campaign. LinkedIn accounted for the majority of spend; Meta ran at a lower budget by comparison.
Spend grouped by campaign objective. The awareness budget served two ends — brand presence with named enterprise accounts and all six leads, at a low cost per lead.
Every campaign, ranked by spend across both platforms. Click any column header to re-sort.
How to read the columns: Website visits = clicks that actually reached the site · Click rate = clicks ÷ impressions (CTR) · Cost / click = spend per click (CPC) · Cost / 1,000 = spend per 1,000 impressions (CPM).
Individual ads ranked by performance. Use the buttons to sort by clicks, impressions, website visits, click rate, or spend. Top 12 shown.
How to read the columns: Website visits = clicks that reached the site · Click rate = clicks ÷ impressions (CTR) · Cost / click (CPC) · Cost / 1,000 = per 1,000 impressions (CPM). "Click rate vs prior" compares against the previous period.
LinkedIn spend and results split by target market. Japan accounts for most of the volume, at the highest click rate and lowest cost per click. (Meta does not report by market, so this section is LinkedIn only.)
Meta delivered website visits at a fraction of LinkedIn's cost per visit.
All six leads came through the MonoMark awareness campaign — at ¥19,859 each, a lower cost per lead than the dedicated lead-generation budget delivered.
LinkedIn placed the brand in front of named enterprise accounts across APAC. Each tile is one company, with the number of times our ads appeared to it (impressions) and the clicks that produced. Targeting performed well; the conversion path is the priority for improvement.
Site behavior after the click, from Google Analytics (GA4) for monolith.asia over the reporting window: where visitors land, how they arrive, and where to improve.
Recommended adjustments, with the data supporting each one.
Status and next steps across content, ads, web, and sales.