A consolidated read on every LinkedIn and Meta campaign run from launch through June 8 — spend, reach, traffic, and the lead question.
The whole picture in one place: the approved budget, what we've spent against it, and the results that spend bought. Every figure on this page follows the date range and platform filters above.
The five headline numbers for the selected period. The small arrow under each compares it with the previous period of the same length.
Total investment split by platform, then by individual campaign. LinkedIn carried the overwhelming majority of spend; Meta ran lean by comparison.
What we were paying the platforms to do. The awareness investment did double duty — building brand presence with named enterprise accounts and generating all six leads, at an efficient cost per lead.
Every campaign, ranked by spend across both platforms. Click any column header to re-sort.
How to read the columns: Website visits = clicks that actually reached the site · Click rate = clicks ÷ impressions (CTR) · Cost / click = spend per click (CPC) · Cost / 1,000 = spend per 1,000 impressions (CPM).
The individual ads doing the work. Use the buttons to rank by what matters — clicks, impressions, website visits, click rate, or spend. Top 12 shown.
How to read the columns: Website visits = clicks that reached the site · Click rate = clicks ÷ impressions (CTR) · Cost / click (CPC) · Cost / 1,000 = per 1,000 impressions (CPM). "Click rate vs prior" compares against the previous period.
LinkedIn spend and results split by the market we targeted. Japan carries most of the volume, at the highest click rate and lowest cost per click. (Meta doesn't break out by market, so this section is LinkedIn only.)
The clearest efficiency story in the whole account: Meta delivered website visits for a fraction of LinkedIn's cost.
All six leads came through the MonoMark awareness campaign — at ¥19,859 each, a more efficient cost per lead than the dedicated lead-gen budget delivered. Awareness was doing the conversion work.
A quality signal worth keeping: LinkedIn put the brand in front of named enterprise accounts across APAC. Each tile is one company, showing how many times our ads appeared to them (impressions) and how many clicks that produced. The targeting was sound — the conversion path is the work ahead.